PHILANTHROPY

Why Crown of Thorns Exists

When I was 16, I had the idea to start a Christian clothing brand, Crown of Thorns. But back then, it was just that—an idea. I sketched out the logo but didn’t fully grasp what it took to build a business… and honestly, I was too afraid to go all in.

Fast forward five years, and now, my wife and I are finally doing it.

Our Mission is Simple:

  • Spread the Word of God
  • Provide High-Quality Clothing
  • Offer Consumer-Friendly Prices
  • Give Away 50% of Our Profits to Charity

We set out to create real clothing that carries real meaning—bold apparel that lets people wear their faith unapologetically.

And we believe in being different.

We don’t think it’s right that other so-called “Christian” brands charge $100+ for a hoodie or $60 for a T-shirt—especially when people are already struggling with rising costs of food, gas, and inflation.

That’s why Crown of Thorns is committed to making high-quality, faith-driven clothing at fair prices—without cutting corners.

How Do We Do It?

We operate on strict 30% margins—no ridiculous markups, no greed.

  • 50% of our profits go into reinvesting in the brand—so more people can discover Crown of Thorns and proudly wear their faith.
  • The other 50% goes to charity.

Yes, you read that right. Half of our profits go directly to giving back. Because we believe this isn’t our success—it’s God’s glory. How could we not share it with His children?

Our Big Goal: Giving $100,000,000 to Charity

Sounds ambitious? Absolutely.
But we believe with Jesus guiding us, it’s possible.

When half of our company’s profits are dedicated to this mission, the path is clear: Every single sale moves us closer to making a real impact.

How You Can Help

  • Donate to our Charity Fund – Be part of something bigger.
  • Buy Your Favorite Piece of Clothing – Wear your faith with boldness.
  • Join Our Referral Program: 3:1 Free – For every three sales you bring in, you get one free piece of clothing.

That means if you help us sell 30 pieces, you’ll have 10 Crown of Thorns pieces—completely free. Just sign up, and we’ll give you your own referral code to make it simple.

Together, we can spread the Word, make a difference, and give back like never before.

Are you in?